PSMadeinTuscany

Privacy & Cookie Policy

Tuscan Artisan Sneakers

Your privacy matters as much as the quality of our shoes. We handle your data with the same artisan care we put into every pair of PS sneakers — and here we explain exactly how.

Data Controller

Responsible for your data

PSMadeinTuscany

MARCO E LUCA s.r.l.
Registered Office: Ul. Polaniecka 8/15, 22-100 Chełm (Poland)
Operational Office: Via L. da Vinci 48/50, 51035 Lamporecchio (PT) – Italy
VAT No.: IT01032820472
E-mail: info@psmadeintuscany.com

For any privacy-related matter or to exercise your rights, please write to info@psmadeintuscany.com.

Data Collected & Legal Basis

Types of data

What we collect

Personal data collected directly or via third parties includes: name, e-mail address, browsing data (cookies) and usage data. Further details are provided in the dedicated sections of this policy.

Why we process it

Legal basis

Processing is based on: performance of a contract (Art. 6(1)(b) GDPR) for orders; consent (Art. 6(1)(a)) for newsletters and non-essential cookies; legitimate interest (Art. 6(1)(f)) for security and statistical analysis.

How long we keep it

Retention

Contractual data: 10 years (statutory accounting obligation). Contact and newsletter data: until consent is withdrawn. Anonymous analytics data: maximum 26 months. You may request deletion at any time.

Providing your data

Data required for contractual purposes (e.g. shipping address, e-mail for order confirmation) is mandatory: without it we cannot fulfil your order. Optional data (e.g. newsletter subscription) does not affect service availability. Users are responsible for any third-party personal data they share with us.

Processing Purposes

Order management & shipping

Personal data is essential to process purchases, coordinate artisan production, organise delivery and provide after-sales support. Legal basis: performance of a contract.

Newsletter & commercial communications

By subscribing, your e-mail address is added to our mailing list to receive PSMadeinTuscany updates, news and offers. You can unsubscribe at any time via the link in every e-mail. Legal basis: consent.

Contact form

By completing the contact form (name, e-mail, message), you consent to their use solely to respond to your enquiry. Legal basis: consent / legitimate interest.

Statistical analysis — Matomo (self-hosted)

We use Matomo, installed directly on our own server in Italy. Statistical data (pages visited, session duration, approximate geographic origin) is never shared with third parties and remains under our exclusive control. IP addresses are anonymised before recording. Matomo is not used for profiling or marketing purposes. Legal basis: legitimate interest.

E-commerce platform — PrestaShop

The website runs on PrestaShop (PrestaShop SA, Paris – France). PrestaShop processes data required to manage the online store (accounts, orders, catalogue). All processing takes place within the EU. — PrestaShop Privacy Policy. Legal basis: performance of a contract.

Payments — PrestaShop Checkout (PayPal)

Payments are handled via PrestaShop Checkout, powered by the PayPal (Braintree) infrastructure. Card and account data is transmitted directly to PayPal in encrypted form: PSMadeinTuscany never stores payment details. PayPal may transfer data outside the EU under Standard Contractual Clauses (SCCs). — PayPal Privacy Policy. Legal basis: performance of a contract.

Processing methods & recipients

The Data Controller processes personal data using appropriate security measures to prevent unauthorised access, disclosure or modification. Processing is carried out using IT systems. In addition to the Controller, data may be accessed by: authorised internal staff, couriers, hosting providers, e-commerce platforms (PrestaShop), payment processors (PayPal/Braintree), IT companies and communication agencies, all appointed as Data Processors where required. An up-to-date list is available on request at info@psmadeintuscany.com.

Cookie Policy

What they are

Cookies

Cookies are small text files stored on your device (computer, tablet or smartphone) when you visit a website. They allow the site to recognise you and remember your preferences. PSMadeinTuscany installs non-essential cookies only upon your prior consent, expressed via the banner displayed on your first visit.

Technical cookies (necessary)

Essential for the website to function: shopping cart management, authentication, language preferences. No consent required under the ePrivacy Directive.

Statistical cookies (Matomo self-hosted)

Matomo is installed on our own server: data never leaves our infrastructure. IP addresses are anonymised; no profiling is carried out. In line with applicable supervisory authority guidelines, these qualify as technical-statistical cookies exempt from consent.

Marketing cookies

We do not currently use any third-party marketing or profiling cookies. Should this change in the future, we will update this policy and request your prior consent.

How to disable cookies in your browser

You can disable or remove cookies via your browser settings. Please note that disabling certain cookies may impair the correct functioning of the site. Instructions for the main browsers:

→ Chrome  |  → Firefox  |  → Internet Explorer / Edge  |  → Safari

This website does not support “Do Not Track” requests

To find out whether any third-party services we use support this feature, please consult their respective privacy policies.

Your Rights (GDPR)

Access & rectification

You have the right to know what data we hold about you, to verify its accuracy and to request its correction or update at any time.

Erasure & restriction

You may request the deletion of your data (“right to be forgotten”) or restriction of processing, except where a legal obligation applies (e.g. accounting records).

Portability & objection

You have the right to receive your data in a structured, machine-readable format and to object to processing based on legitimate interest or for direct marketing purposes.

Withdrawal of consent

Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out prior to withdrawal.

Right to lodge a complaint with a supervisory authority

Under Art. 77 of the GDPR, you have the right to lodge a complaint with the Italian Data Protection Authority — Garante per la Protezione dei Dati Personali (www.garanteprivacy.it), the competent supervisory authority as the website is operated from Italy. You may also contact the supervisory authority of your country of residence within the EU. To exercise any of your rights, write to info@psmadeintuscany.com: we will respond within 30 days.

Further Provisions

Legal proceedings

Personal data may be used by the Data Controller in legal proceedings or in preparatory phases thereof. The Controller may be required by public authorities to disclose personal data in accordance with applicable law.

System logs & maintenance

For operational purposes, this website and any third-party services it uses may collect system logs — files recording interactions that may contain personal data such as the user’s IP address — retained only for as long as strictly necessary.

Changes to this policy

The Data Controller reserves the right to amend this Privacy & Cookie Policy at any time, notifying users by publishing the updated version on this page. We encourage you to review it periodically. Changes take effect from the date of publication.

PSMadeinTuscany

Tuscan Artisan Sneakers

Need help? Write to us at info@psmadeintuscany.com